How to Actually Read a Clean Label

The phrase "clean label" gets used loosely. At its core it means one thing: you can read every ingredient and recognise it as food.

Start by counting ingredients, then read each one. A single-ingredient spinach powder should list exactly that — spinach. If you see anti-caking agents, maltodextrin, or "natural flavour", ask why they are there.

Anti-caking agents keep powders free-flowing, but they are filler. Maltodextrin bulks up volume cheaply and spikes blood sugar. "Natural flavour" is a legal catch-all that can hide dozens of undisclosed compounds.

Our rule is plain: if a product is made of one thing, the label says one thing. No fillers, no flow agents, no synthetic colour.